Guide to Digital Growth Agencies in Amsterdam
In this post, I’ll walk you through what growth agencies are, and how they can help you with your day-to-day struggles. Plus, a spotlight on the top ones in Amsterdam.
A Pragmatic Guide to Product Growth Strategy: How to Scale and Win
This guide will break down the core elements of a product growth strategy, share practical frameworks, and highlight real-world examples
How to Nail Your Product Mix Pricing Strategy
Understanding and implementing the right product mix pricing strategy can be a game-changer for your business. You need to balance maximizing your revenue and appealing to your customers.
A Practical Guide to External Growth Strategy
External growth strategy can be a game-changer. This article will explore the key aspects, benefits, and actionable steps to execute one effectively
Digital Product Strategy - Ultimate Guide to Building Winning Products
A well-crafted digital product strategy is the foundation of any successful digital product. A clear strategy ensures that you’re solving the right problem for the right audience.
PLG Pricing Strategies for Startups
In this article, we’ll cover the pros and cons of the most established PLG pricing strategies and what’s important to consider when implementing them. As someone who’s guided countless startups and established firms through PLG pricing evolutions, let me give you some insights so you can drive
Core B2B Marketing Metrics You Need to Know
Let’s be real – Dealing with digital marketing metrics and KPIs can sometimes feel like deciphering a foreign language. But understanding these metrics is crucial for steering your business towards success. In this guide, I’ll demystify the core B2B marketing metrics that are vital for enhancing the performance of
Retention Cohort Analysis - How to set it up
Retention cohort analysis is a powerful analytical tool used to study the behaviours and outcomes of groups of users segmented by shared characteristics over time. It is particularly crucial in understanding customer retention and lifetime value, making it an essential methodology for startups and established companies alike. In this guide,
The Role of a Martech Consultant
Marketing Technology, or ‘Martech’ has laid the foundation for how companies can engage with their customers, making the role of a Martech consultant more crucial than ever. Whether you’re a seasoned marketer at a corporate or a growth-focused individual at a startup, understanding and leveraging Martech is crucial for
SWOT Analysis on Competitors: Step-by-Step Guide
Understanding the landscape in which your business operates is crucial. One invaluable tool at your disposal is the SWOT analysis—a technique that could significantly elevate your strategic planning. When applied to competitors, it unveils insights that could be your ticket to staying ahead in the game. In this guide,
Growth in B2B vs B2C: Differences and Similarities
Having worked in both B2B (business-to-business) and B2C (business-to-consumer), those 2 worlds are quite different in many regards but also have a lot of similarities. So we want to highlight the key growth b2b vs b2c differences so you can understand the nuances and harness them for your growth strategies.
Product-led Growth Companies - 5 Examples & Learnings
The term “product-led growth” has been circulating more and more lately. But what exactly does it mean, and why are big and small companies jumping on this bandwagon? In this easy-to-digest guide, we’ll cover the essence of product-led growth, spotlight five companies that have mastered this art, and share