Seb Hoffmann

Seb Hoffmann

Core B2B Marketing Metrics You Need to Know

Let’s be real – Dealing with digital marketing metrics and KPIs can sometimes feel like deciphering a foreign language. But understanding these metrics is crucial for steering your business towards success. In this guide, I’ll demystify the core B2B marketing…

Retention Cohort Analysis – How to set it up

Retention cohort analysis is a powerful analytical tool used to study the behaviours and outcomes of groups of users segmented by shared characteristics over time. It is particularly crucial in understanding customer retention and lifetime value, making it an essential…

The Role of a Martech Consultant

Marketing Technology, or ‘Martech’ has laid the foundation for how companies can engage with their customers, making the role of a Martech consultant more crucial than ever. Whether you’re a seasoned marketer at a corporate or a growth-focused individual at…

SWOT Analysis on Competitors: Step-by-Step Guide

Understanding the landscape in which your business operates is crucial. One invaluable tool at your disposal is the SWOT analysis—a technique that could significantly elevate your strategic planning. When applied to competitors, it unveils insights that could be your ticket…

Growth Hacking in B2B: The Definitive Guide

Growth hacking is an absolute buzzword, but it still has merit in my opinion. There’s also the misconception that it doesn’t to the B2B sector. But I reject that. Growth hacking in B2B is all about pushing the boundaries of…