Our latest guides

Core B2B Marketing Metrics You Need to Know

Let’s be real – Dealing with digital marketing metrics and KPIs can sometimes feel like deciphering a foreign language. But understanding these metrics is crucial for steering your business towards success. In this guide, I’ll demystify the core B2B marketing metrics that are vital for enhancing the performance of your digital marketing campaigns. Whether you’re…

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Retention Cohort Analysis – How to set it up

Retention cohort analysis is a powerful analytical tool used to study the behaviours and outcomes of groups of users segmented by shared characteristics over time. It is particularly crucial in understanding customer retention and lifetime value, making it an essential methodology for startups and established companies alike. In this guide, we’ll delve into what cohort…

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Building an MVP for Non-Technical Founders: Steps & Tools

Starting a business as a non-technical founder can seem daunting, especially when it comes to developing your first product. But fear not, because the goal of building an MVP (Minimum Viable Product) isn’t to create the most advanced technological marvel—it’s to validate your business idea quickly and cost-effectively. Let’s explore practical steps and tools you…

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The Role of a Martech Consultant

Marketing Technology, or ‘Martech’ has laid the foundation for how companies can engage with their customers, making the role of a Martech consultant more crucial than ever. Whether you’re a seasoned marketer at a corporate or a growth-focused individual at a startup, understanding and leveraging Martech is crucial for the success of your business. What…

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Need a CV Consultation? Start here with our Resume Checklist

Are you looking for a new opportunity and need some guidance to land an interview? We’re here to help! Use our essential resume checklist to make sure you’ve got your bases covered. For a more in-depth review and personal advice, we can help you with that too with our CV consultation service. Let’s get into…

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SWOT Analysis on Competitors: Step-by-Step Guide

Understanding the landscape in which your business operates is crucial. One invaluable tool at your disposal is the SWOT analysis—a technique that could significantly elevate your strategic planning. When applied to competitors, it unveils insights that could be your ticket to staying ahead in the game. In this guide, we’ll reveal its purposes, how to…

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Quick Guide to Ideal Computer Desk Height

Professionals are increasingly cognizant of the significance of an ergonomic workspace. The cornerstone of such an environment is undoubtedly the computer desk, where the majority of tasks unfold. An optimally adjusted height for computer desks is not just about comfort; it’s about fostering a setting where productivity and well-being go hand in hand. This quick…

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Growth Hacking in B2B: The Definitive Guide

Growth hacking is an absolute buzzword, but it still has merit in my opinion. There’s also the misconception that it doesn’t to the B2B sector. But I reject that. Growth hacking in B2B is all about pushing the boundaries of your growth by using creative, low-cost strategies to acquire and retain customers. If you’re knee-deep…

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Growth in B2B vs B2C: Differences and Similarities

GrowthLead B2B vs B2C

Having worked in both B2B (business-to-business) and B2C (business-to-consumer), those 2 worlds are quite different in many regards but also have a lot of similarities. So we want to highlight the key growth b2b vs b2c differences so you can understand the nuances and harness them for your growth strategies. Let’s dive in! Experimentation in…

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Product-led Growth Companies – 5 Examples & Learnings

GrowthLead Product-led growth companies

The term “product-led growth” has been circulating more and more lately. But what exactly does it mean, and why are big and small companies jumping on this bandwagon? In this easy-to-digest guide, we’ll cover the essence of product-led growth, spotlight five companies that have mastered this art, and share actionable tips to help your business.…

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5 Essential Funnel Metrics

Understanding the intricacies of your customer journey is key to unlocking growth. If you’re keen to get the lowdown on funnel metrics without wading through a sea of jargon, you’ve landed in the right place. What’s a Funnel in Growth, Anyway? Imagine a funnel – wide at the top and narrow at the bottom. In…

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Month End Closing Checklist Quick Guide

GrowthLead month end closing checklist

Hey there! This quick guide is about a topic that is absolutely crucial for keeping your business on the straight and narrow: the month-end closing process for accounting teams. Whether you’re a startup, a small business owner, or part of an accounting squadron in a bigger enterprise, mastering the month-end close can transform a dreaded…

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