Data-driven decision-making and A/B testing have become increasingly essential in today’s hyper-competitive environment. A/B experimentation is one of the most critical tools in a growth team’s arsenal when it comes to making data-informed decisions. In this article, we will explore…
Are you a product manager looking to ace your upcoming case interviews? While those can be daunting, equipped with the right framework you can face the challenge with confidence. In this guide, we’ll discuss potential questions and the essential tips…
Having an effective monetisation strategy and pricing model is key to driving revenue and growth for any business. Depending on your business goals, there are many different pricing models available. This article will explore the pros and cons of various…
As a product manager, you will probably be asked to define the strategy for the product you’re managing. This can sound like a nebulous task at first. That’s why we created this practical guide on how to create a great…
Product growth metrics are important indicators to measure the health of a business, and understand growth and profitability. In this article, we’ll showcase the most important metrics that every SaaS business should track. We’ll also show you how to calculate…
Product-led growth has been a hot topic in the product and growth space. However, there are oftentimes misconceptions. In this article, we’ll provide clarity on the questions: What is product-led growth and why is it important? Table Of Content What…