Guide to Digital Growth Agencies in Amsterdam
In this post, I’ll walk you through what growth agencies are, and how they can help you with your day-to-day struggles. Plus, a spotlight on the top ones in Amsterdam.
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A Pragmatic Guide to Product Growth Strategy: How to Scale and Win
This guide will break down the core elements of a product growth strategy, share practical frameworks, and highlight real-world examples
How to Nail Your Product Mix Pricing Strategy
Understanding and implementing the right product mix pricing strategy can be a game-changer for your business. You need to balance maximizing your revenue and appealing to your customers.
A Practical Guide to External Growth Strategy
External growth strategy can be a game-changer. This article will explore the key aspects, benefits, and actionable steps to execute one effectively
Digital Product Strategy - Ultimate Guide to Building Winning Products
A well-crafted digital product strategy is the foundation of any successful digital product. A clear strategy ensures that you’re solving the right problem for the right audience.
PLG Pricing Strategies for Startups
In this article, we’ll cover the pros and cons of the most established PLG pricing strategies and what’s important to consider when implementing them. As someone who’s guided countless startups and established firms through PLG pricing evolutions, let me give you some insights so you can drive
Core B2B Marketing Metrics You Need to Know
Let’s be real – Dealing with digital marketing metrics and KPIs can sometimes feel like deciphering a foreign language. But understanding these metrics is crucial for steering your business towards success. In this guide, I’ll demystify the core B2B marketing metrics that are vital for enhancing the performance of
Retention Cohort Analysis - How to set it up
Retention cohort analysis is a powerful analytical tool used to study the behaviours and outcomes of groups of users segmented by shared characteristics over time. It is particularly crucial in understanding customer retention and lifetime value, making it an essential methodology for startups and established companies alike. In this guide,
The Role of a Martech Consultant
Marketing Technology, or ‘Martech’ has laid the foundation for how companies can engage with their customers, making the role of a Martech consultant more crucial than ever. Whether you’re a seasoned marketer at a corporate or a growth-focused individual at a startup, understanding and leveraging Martech is crucial for
SWOT Analysis on Competitors: Step-by-Step Guide
Understanding the landscape in which your business operates is crucial. One invaluable tool at your disposal is the SWOT analysis—a technique that could significantly elevate your strategic planning. When applied to competitors, it unveils insights that could be your ticket to staying ahead in the game. In this guide,
Growth in B2B vs B2C: Differences and Similarities
Having worked in both B2B (business-to-business) and B2C (business-to-consumer), those 2 worlds are quite different in many regards but also have a lot of similarities. So we want to highlight the key growth b2b vs b2c differences so you can understand the nuances and harness them for your growth strategies.
Product-led Growth Companies - 5 Examples & Learnings
The term “product-led growth” has been circulating more and more lately. But what exactly does it mean, and why are big and small companies jumping on this bandwagon? In this easy-to-digest guide, we’ll cover the essence of product-led growth, spotlight five companies that have mastered this art, and share
Growth
5 Essential Funnel Metrics
Understanding the intricacies of your customer journey is key to unlocking growth. If you’re keen to get the lowdown on funnel metrics without wading through a sea of jargon, you’ve landed in the right place. What’s a Funnel in Growth, Anyway? Imagine a funnel – wide at the
Growth
Acquisition Metrics - Essential Guide & 5 Top Metrics
Understanding the ins and outs of acquisition metrics is key to driving growth for your business. Don’t worry if you’re new to this – we’re here to break it down into bite-sized, digestible pieces for you. What is Acquisition in a Growth Context? In the realm of growth
Growth
Essential Guide to Mastering Product-Led Onboarding
Today, we’re diving into product-led onboarding. Let’s unwrap this concept and give you the lowdown on how it can be your secret sauce for growth. What’s Product-Led Onboarding All About? In a nutshell, product-led onboarding (PLO) is about letting your product do the talking. It’s a
Growth
How to Master Shopify A/B Testing for Your Small Business
Are you running a web shop on Shopify and looking to boost your sales and engagement? You’ve come to the right place. This guide dives into Shopify A/B testing, specifically tailored to you – whether you’re a small business owner or an established e-commerce store. What is Shopify
Growth
How to Build Your Customer Acquisition Funnel
In this guide, we delve into the intricacies of the customer acquisition funnel, an essential framework for businesses aiming to convert prospects into loyal customers. This funnel is a strategic model that outlines the journey from initial awareness to the final purchase, providing a blueprint for engaging potential customers at
Growth
Understanding ARR for SaaS Businesses: A Practical Guide
Hey there, this guide dives into SaaS (Software as a Service) and more specifically, a term that’s crucial for your business growth – ARR or Annual Recurring Revenue. This isn’t just another boring financial metric; understanding ARR is essential for your business strategy. So, let’s break it down
Growth
Product Growth: What You Need to Know
What is growth product management exactly? It’s not just about building products; it’s about growing them strategically. This concept is like a secret sauce for scaling your business. Let’s dive in and explore how growth product management fits into your company’s strategy and how it can
Growth
Best AI Tools for 2024
There are a lot of tools available that can help you save time. In this article, we will discuss the best AI tools 2024 that can help you streamline your workflow and save time. How AI Tools can Boost Productivity The advancement of Artificial Intelligence (AI) has created a divide
Product
How To Ace Product Sense Interview Questions
Are you a product manager looking to ace your upcoming case interviews? While those can be daunting, equipped with the right framework you can face the challenge with confidence. In this guide, we’ll discuss potential questions and the essential tips for PMs to prepare for product sense interview and
Growth
Pricing Models for Software - How to Choose the Right One
An effective monetisation strategy and pricing models for software is key to driving revenue and growth for any business. Depending on your business goals, there are many different pricing models available. This article will explore the pros and cons of various consumer and enterprise SaaS pricing models and monetisation strategies
Growth
Strategies of Product-led Growth Companies
Product-led growth has been a hot topic in the product and growth space. However, there are oftentimes misconceptions. In this guide, we’ll provide clarity on the questions: What is product-led growth, why is it important and what are the strategies of some of the best product-led growth companies out
Growth
No Code Tools for Startups and Freelancers in 2024
In this article, we delve into the world of no-code tools, highlighting their features, benefits, and how they are reshaping the way modern businesses operate. Get ready to discover the 15 best no code tools for 2024 that can help you unlock new possibilities and drive your business forward. What